Petty trading like the sale of groceries is widespread in Ghana because it is easy to start up. It usually begins with table-top selling and then grows to become a kiosk and eventually may become a supermarket. Georgina is an entrepreneur who has been trading in groceries such as washing powder, bottled water, canned foods, rice, cooking oil, toiletries, etc for the past 3 and a half years.
Georgina, 58 years old, is a widow and the mother of three children from age 26-36. She is hoping that she will be able to expand her business and make more income to help her grown children. She is excited to be taking the loan which she plans to invest in purchasing groceries in bulk to serve her customers.
Georgina believes in customer care and her broad smile almost always draws customers to her shop, making her one of the most successful traders in groceries. She also sells water to households. She anticipates increasing her profit level and also expanding her market.