A loan of $1,075 helped buy cheese in larger quantities, domestic appliances, cosmetics, and clothes for women.

Yadira Antonia's story

Yadira Montalvo is a woman from Barranquilla who knows a lot about business. She has 20 years of experience, and the different activities she has done to support herself are proof of that. In her house everyone works. Her husband is a taxi driver. They have two children, 20 and 23 years old. They also work. They are the exact reason that she started her business.

She started in order to add another income to the household and to invest in their education. Her husband had a great responsibility with the household expenses, and she considered it her duty to help him with this objective.

She started selling cakes to her neighbors. She was expanding and adding other products like cheese, which she sells by the pound or kilo at the customer’s request. She observes her customers, and Yadira has come to understand other needs.

She also started selling various merchandise like domestic appliances, clothes, and footwear. She interacts in the three businesses, and each time they show their potential for growth.

With this perception, she came to the Fundación Mario Santo Domingo to request her first loan. She wants to buy cheese in greater quantities as she knows that it is very profitable. She also wants to buy small domestic appliances, cosmetics, and clothes for women to respond to her customers’ orders. They need to give gifts for the celebration of Mother’s Day in May.

Young adults, men, and women wrap the gifts for their mothers, mothers-in-law, sisters-in-law, and even their neighbors or friends. They buy gifts for their biological mothers or anyone who has filled the roll of mother.

Yadira, age 50, is a hard-working woman who primarily dreams of the growth of her business. In the future she sees her business with a better infrastructure, and she sees herself tenaciously helping her family.

Translated from Spanish by Kiva volunteer Ginny Kalish

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