A loan of $1,050 helped purchase shoes.

Omaira Judith's story

Omaira B. is 52 years old and an enterprising hardworking woman who lives in the neighborhood of Las Nieves in southern Barraquilla, which is near the main road where many shopping centers are located. She works independently selling through specialized guides that offer products such as clothing and cosmetics, but she also drives to the shoe store to take advantage of bargains, discounts, or discontinued models. Omaira is well-connected since her daughter works at a shoe warehouse and lets her know when such opportunities exist. However, she needs the capital to be able to buy these items, so she decided to join Fundación Mario Santo Domingo based on a friend’s recommendation. She is now requesting a loan in the amount of 2,000,000 COP so that she can purchase merchandise from a brother-in-law who has a shoe business in Cartegena and sells at wholesale prices, so she will be able to increase her profit margin.

Omaira began her business when her husband was transferred to La Guajira, another Colombian department in the eastern part of the country along the Caribbean coast. At that time, she sold her products because she was familiar with the large warehouses in Barraquilla. She had worked with them previously, and they still continue to offer excellent prices. Her customers are also requesting jeans, so she is finding that such purchases are very profitable. Omaira has a friend who also sells through a catalog and gives her a 25% cut of the profit. Their goal is to find a location where they both can sell their products. Omaira hopes to find a space on a street corner where they can increase their income because they both want to settle in a place that is more commercially visible.

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Translated from Spanish by Kiva volunteer Ronan Reodica

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