A loan of $1,050 helped to buy products in large volume such as cooking oil, rice, soap and other groceries to supply to stores.

Bertha's story

Bertha C. C. is 61 years old, married, and lives in the Villa Las Moras neighborhood in the municipality of Soledad. She sells general merchandise such as clothing and cosmetics, and she also markets products in large quantities such as cooking oil, rice, soap and skin creams. She has worked with the Fundación for more than 7 years. She started out working in a solidarity group, but as her business was growing she became independent and acquired her own credit account. She now requests a loan in the amount of $2,000.00 which she will use to buy products in large volume, such as cooking oil, rice, soap and foodstuffs to supply to stores and to meet the demands of some housewives.

Her family raised livestock in the Magdalena department (region), but for questions of security they sold the house in that town and when they arrived they bought another in the Siete de Abril neighborhood of Barranquilla. From there they began to sell gold and silver jewelry, but their first business was a store, which they closed because they were not familiar with the way that the market works in Barranquilla; later they started to sell merchandise in Pelayo in the Cesar department with a friend, with whom they shared the profits. They traveled to Maicao (a municipality of Colombia located on the Venezuelan border) in order to buy electric appliances such as blenders, fans, irons, etc. In her business they have two markets: the main one is selling to stores that sell food products, and the second is selling directly to housewives. This second market, although it generates a higher return, is conducted on a smaller scale. These housewives live in other communities because she does not want to compete with the stores where she sells her products; she does not want to lose them as customers since they generate a good cash flow, so in this way she cares for her market. In the future, her goal is to improve her home and her main challenge is to build a second floor.

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Translated from Spanish by Kiva volunteer Lisa Grobar

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