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María Blanca Rosa
María Blanca Rosa C. D. G. is 35 years old and lives in the town of Sensuntepeque, located in the Department of Cuscatlán. She lives with her husband, who works as both a farmer and a mason, and their two children, ages 7 and 5. María offers beauty products such as crèmes, make-up, and perfumes through a catalog. She sells her products as a traveling merchant, presenting them to her neighbors and other people who live in different parts of town. María tries to hold demonstrations in front of as many people as possible in an attempt to increase her sales.

She is requesting a loan so that she can buy more products, and as a result, offer a greater variety so that she can attract more customers. For María, improving her business is of great importance because this is the means by which she meets her household expenses. Like every good woman, she wants to proviD. the best for her children.

View original language description ↓
María Blanca Rosa C. D. G. D. 35 años D. edad, resiD. en el Municipio D. Sensuntepeque, ubicado en el departamento D. Cuscatlán. Vive junto a su esposo quien trabaja como agricultor, y albañil, así mismo junto a sus dos hijos D. 7 y 5 años D. edad. María se dedica a la venta D. productos D. bellezas como cremas, maquillaje y perfumes D. catálogos, los cuales venD. D. forma ambulante, ofreciéndoselo a sus vecinas y personas D. otros lugares del mismo municipio, todo con el fin D. poder mostrar sus producto a mayor cantidad D. personas y D. esta manera aumentar la posibilidad D. sus ventas. Ella solicita un préstamo a través del cual pueda comprar mayor cantidad D. productos, así D. esta manera María podrá ofrecer más variedad, lo cual le permitirá tener mayor clientela. Para María el mejorar su negocio es D. suma importancia, ya que en gran manera es a través D. este como logran solventar muchos gastos del hogar, y como toda buena mujer D. hogar ella desea poder darles todo lo mejor a sus hijos.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 549
    View loans »
    El Salvador Loans Fundraising
  • $31,854,275
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $625 helped María Blanca Rosa purchase cosmetics to sell.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Jan 23, 2010
Feb 17, 2010
Currency Exchange Loss:
Feb 18, 2011