A loan of $2,425 helped a member buy merchandise like perfume, cosmetics, clothing for the entire family to increase their businesses.

Las Morlaquitas(Cuenca) Group's story

The Morlaquitas Communal Bank is located in the city of Cuenca in the southern part of Ecuador. This bank is comprised of women who are fighters and have a very large vision for their lives. They want to leave behind all that could curtail their future and that of their families. They are confident that each day will go better, and they will be able to give their families a little bit of life that they have always wanted to have. They demonstrate that with much effort and strength you can achieve everything. All of the members of the bank live in the area of the city of Cuenca.

Luisa Narcisa T. A. is an active member of the Morlaquitas Communal Bank. She lives in the area of the city of Cuenca in the Sector de la Feria Libre. She is 45, and she has been divorced for 13 years. Her marital life was not what she hoped for. Her ex-husband attacked her physically and psychologically. Understanding never existed in her home. She has two children, 23 and 13. Her oldest son works in ETAPA (Municipal Business of Telecommunications, Potable Water, Sewage and Sanitation of Cuenca) and studies in the Professional Drivers Syndicate of Azuay. Her youngest son goes to the local school. They do not have they own house, so they live in a rented house.

Luisa has been a stylist for several years. She has been in her place in the city of Cuenca for four years. She has been in the Quingeo parish for 20 years. She also has been selling women’s Yanbal beauty products for six years. She has her own customers, and it is going well for her in both activities.

Luisa is one of the happiest members of her communal bank. She has worked with the foundation for five cycles. She says that the loans she got have helped her in the times of economic hardships she has encountered. They suggested, and she achieved making her business grow by increasing the Yanbal line of cosmetics.

With the loan from the ESPOIR Foundation she will buy more Yanbal products to increase the number of women’s, men’s, and children’s cosmetics in her business.

Luisa’s big dream is that her son completes his post high school education.

Soraya de Lourde Arízaga A. is another member of the Morlaquitas Communal Bank. She lives in San Pedro on the way to Racar in the city of Cuenca. She is 33, happily married, and has a daughter who is two years and seven months. Her husband works in the Cristal bottling plant, which allows him to provide for his household, while looking for the economic stability that they need. They do not have their own house, so they live in a rented house.

Soraya sells Columbian clothing by catalog. She has been in this business for three years. Two months ago she opened a small store in her house. She says that it is going very well for her. She has a fixed customer base. She does this activity door to door in her neighborhood, providing her customers with the convenience of delivering and collecting payment in their home. She does this to give good service and get more customers. Two months ago she opened a small store in her house.

Soraya is an enterprising and charismatic woman. She has a good relationship with her colleagues in the communal bank. She has been working with the bank for three cycles, and she affirms that the loans she has received have helped her maintain her clothing business and start her store. With the loan from the ESPOIR Foundation she will buy products for her store, stock it with various lines, and give good service to her customers.

Her biggest dream is to have her own clothing store.

In this group: Luisa Narcisa, Soraya De Lourdes, Maria Mercedes*, Maria Angelica, Ladi Diana, Silvia Ramona, Constancia De Jesus, Narciza De Jesus, Maria Del Rocio
*not pictured

Translated from Spanish by Kiva volunteer Ginny Kalish

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