A loan of $8,000 helped to take Aguja Local to the next level with marketing strategies by professionals.


Natalia's story

My name is Natalia Figueroa and I am from San Juan, Puerto Rico. Since I was in high school, my mom saw how much I loved fashion, so she enrolled my in fashion school with one of the best fashion designers in Puerto Rico. In 2008, I started a Bachelor’s Degree in Economics, which took a lot of time, so the fashion classes took a back seat.

By 2012, I knew I wanted to have my own fashion related business (initially, I wanted to have a boutique), so I started saving money (by this time I had already graduated college and had a job at the best consulting firm in Puerto Rico, where I still work). The concept of Aguja Local started in 2014, when I realized how difficult it was to acquire products (clothes and accessories) from local designers without breaking the bank (most big name designers have their own stores, but sell at high prices). My goals with this business are to attract more designers, expand to other countries, create a plus line (which I would help design), and become a household name.

Today, I am proud to say that I manage my own business, still hold my job and recently finished an MBA.


This loan is special because:

It supports a woman entrepreneur who wants to expand her business to the international platform.



Loan details


About Aguja Local

Industry: Clothing
Years in operation: 6 months - 1 year
Website: agujalocal.com

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Loan details