A loan of $1,000 helped to purchase new furniture for her beauty salon.


Mercedes's story

Mercedes is married to Dario Farina and they have two children. Dario works as a taxi driver. Her salon is located in the center of the city of Caacupe, where there are 5 other beauty salons. Mercedes notes that there is a lot of competition in the area, which is why she wants to modernize her salon as much as possible to attract new clients as well as continue with her regular clients. She uses various strategies to attract new business, including promotions she launches every season. She has invested the loans she has received in furniture for the salon.



Mercedes and Dario are grateful for the ongoing support that Fundacion Paraguaya provides for their small business, and they hope to continue receiving help from the institution.

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Translated from Spanish by Kiva volunteer Emily Charnes



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