A loan of $10,000 helped buy equipment to outfit our space and to pay the first month's rent.


Guadalupe's story

Hello, my name is Guadalupe Guerrero. I am originally from Guanajuato, a
state in central Mexico. I came to the United States 14 years ago in the hopes of finding work to be able to support my two daughters, and eventually bring them to the U.S. too. It was a hard decision but one that I knew was right. I worked for twelve years at a taqueria in Berkeley, on call from 10am to 10pm, 6 days a week. Two years into the job I was able to save
enough money to finally bring my daughters from Mexico.

After years of working for someone else, I decided it was time to pursue my dream of bringing the food of my childhood to my new home. I wrote a business plan with an organization called Women’s Initiative and then joined La Cocina, an incubator kitchen in San Francisco’s Mission District. For the last two years I have grown my business through the Incubator Program, expanding my sales to include catering throughout the Bay Area for events and a regular stall at Off the Grid: Fort Mason Center. El Pipila has provided an invaluable source of income for my family, and has even enabled me to hire my daughter as my full-time manager and to be able to share my growing knowledge and entrepreneurial experiences with her.

In February 2015, El Pipila will begin regular daily sales at The Hall in San Francisco, an important step in achieving my dream of opening my own taqueria in the Bay Area. It will also enable me to hire my oldest daughter and more of our family members, and most importantly bring more of the taste of Guanajuato to the Bay Area.



Loan details


About El Pipila

Industry: Food
Years in operation: 1 year - 3 years


Lenders and lending teams



Loan details