A loan of $5,000 helped purchase machinery for leather goods, raw materials, and new display furniture to keep our store organized and increase customer satisfaction.


Alfredo's story

The story of El Sereno Shoe Repair began with Jose Guadalupe Vargas, a master shoe maker, in 1983 when he decided to take a leap of faith and start his entrepreneurial venture in Northeast Los Angeles. His son Alfredo Vargas followed in his fathers steps after his dad's retirement and continued the success of the shoe cobbler business. In 1991 Alfredo Vargas took over and has remained a jewel and expert shoe cobbler offering exceptional shoe service and much more to his community.

Today the business attracts a diverse group of customers from the San Gabriel Valley and Los Angeles. His hope and dream is to grow his business by selling belts and hand made leather goods tech gadgets. His background in leather goods stems back to Austin Texas where he designed goods for the U.S Military at Cathey Enterprises. Today he hopes to grow his business in multitude of avenues using his entrepreneurial and professional spirit.



Loan details


About El Sereno Shoe Repair

Industry: Services
Years in operation: More than 5 years

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Loan details