Total loan: $6,225

Perseverancia Group

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Tierra Blanca, Ver, Ver., Mexico / Food

Perseverancia Group's loan finished fundraising,
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A loan helped to purchase corn and millstones.

Perseverancia Group's story

REVISED In Veracruz, there is a small community whose main economic activity is cattle raising. Top-quality beef as well as milk and dairy products are produced in this area. Such economic activity is so important to the inhabitants that every year they celebrate the "Feria Ganadera" (Livestock Fair), where locals and foreigners get together to enjoy the events and take part in the competitions. The Perseverancia Group is from the above mentioned region. Its members chose that name because it reflects their desire to get ahead in spite of the obstacles. The group's members and their occupations are the following: Ma. De Lourdes sells desserts; Gregoria and Rosa, groceries; Nayeli and Ricarda, food; Marta, tortillas; Lucia, costume jewellery; Alejandro, shoes; Melvi and Jessica, clothing; Sara, building materials; and Margarita runs an auto parts store. Marta has been running her business for 22 years now. She sells handmade tortillas. This means that she makes her tortillas entirely by hand and cooks them on top of a "comal" (a metal hotplate for cooking tortillas). Her business has been successful because few people make and sell tortillas in her neighbourhood. In addition to this, Marta's tortillas have a unique flavour that no tortilla machine can match. She learned the trade when she was eight years old, as it is customary in the community, but she never imagined that this skill would bring her so many rewards today. She starts working very early in the morning to have her product ready for when the workers stop by her business to buy the tortillas that they will eat during their lunch break. It's worth noting that once the tortillas are cooked, they are wrapped in napkins that Marta has embroidered herself. Some of the goals that she has already achieved include acquiring a permanent stand, paying for her children's education, buying a new refrigerator and a new mill, and investing in sewing supplies for her embroideries, which she also sells. This time she will buy corn and a couple of millstones to keep her mill going because she produces between 30 and 40 kilos of tortilla dough every day. Marta has earned her customers' trust because, in addition to the quality of her product, she provides them with an excellent customer service. *The photograph was taken at Marta's tortilla stand. She is the one holding a tortilla in her hand.