Total loan: $1,300


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General Trias, Cavite, Calabarzon, Philippines / Retail

Lelita's loan finished fundraising,
but these similar borrowers just need a little more help to reach their goals!

A loan helped to pay for personal products for sale.

Lelita's story

The borrower's name is Lelita, aged 47. She is from General Trias, Cavite, Philippines. Lelita is married to Abeliano, a small businessman with whom she has a college student.

Her husband's earnings are not enough to cover the college education of their child, which drove her to go into a direct-selling business. Education is a top priority in the budget of most Filipinos since it is a path to uplift their children's lives.

Lelita went into direct selling six months ago. She buys personal products such as beauty products, cosmetics and toiletries from popular direct-selling brands at a lower price than shown on the catalog, and sells them at a profit. Her customers benefit from direct selling because of the convenience and service it provides, including personal demonstration and explanation of products, home delivery, and satisfaction guarantees.

To help her sustain her business, she is requesting a PHP 60,000 loan, which she will use to buy merchandise items and orders of beauty products, ladies’ bags, clothing, toiletries and undergarments for her customers. Demand for her personal products has significantly increased as school time has started in the Philippines. Filipinos prefer to buy these branded personal goods for their good quality.

She is hoping for your positive response as this will really help her increase her business, and thus help her daughter pursue a college degree.

Lelita aims to grow her business to allow them a better future. She faithfully meets up with her co-fellowship* members to share stories of her work every week, and this is where she can also draw strength and inspiration from the Word of God she studies.

* All CCT community partners/clients are organized into fellowship groups that meet on a weekly basis. A fellowship group is composed of 15 to 30 community partners. The fellowship groups gather each week to study the Word of God, build social capital and pay microfinance loans.