Total loan: $4,400
Tierra Blanca, Ver., Ver., Mexico / Clothing
Flag of Mexico
Ilucion Group's loan finished fundraising,
but these similar borrowers just need a little more help to reach their goals!
A loan helped to buy pants, shorts, t-shirts and blouses.
Ilucion Group's story
The state of Veracruz is known for agriculture and livestock. The people in the community where the Ilucion communal bank got its start engage in both activities. The members of the group are: Loida and Benita, who sell groceries; Claudia sells fruit; Guadalupe sells sweets and cosmetics; Reyna sells costume jewelry; Maria sells soft drinks and cheese; Santa and Cristian sell clothing and jewelry; Gabriel repairs home appliances, and Filberto drives a taxi. Santa has raised a family with her husband Angel. They have two children to whom she tries to offer the best opportunities. Santa's parents are merchants who over the years have sold clothing in different communities and establishments. Angel is also a roving salesman and that his how the couple met. After having suffered paralysis, Santa decided to start her own business, and that is how her clothing store got started. She also sells accessories, bracelets, earrings, clocks, glasses, headbands, rings, and belts. She displays her merchandise on mannequins and from hooks and she has an extensive variety for the entire family. On Thursdays she buys more merchandise and so that she doesn't lose business, she decided to hire a young woman to run the store for her while she's away. With her earnings she is able to cover her employee's wages, the rent for the store, and also help her husband with household expenses. Additionally, she is able to reinvest in her store by buying accessories and stylish clothing. Santa offers easy payment terms to her preferred customers who continually pay her either weekly or twice a month. The loan that Santa is requesting will be used to buy pants, shorts, t-shirts, and blouses which are the items in greatest demand. She enthusiastically comments, "earning my own income and seeing my children smile is what motivates me the most to carry on, overcoming every obstacle that destiny puts in my path." The group thanks everyone who has believed in them by granting them loans for their businesses. *The photo was taken in front of Loida's store. Santa is the one in a white t-shirt. Claudia's children are also in the photo.