Total loan: $5,500

Juana Azurduy -23 Group

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El Alto, La Paz Department, Bolivia / Clothing

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A loan helped to buy clothes from a wholesaler and use the profits to pay for her 3 children to start school.

Juana Azurduy -23 Group's story

Elena, 33, is single and has 2 sons who are 8 and 13 and one daughter who is 6. She sells clothes. She has a good attitude; she is committed to her work, generous, friendly, independent, active and responsible. She carries out her business at different festivals in the city such as 'the 16th July festival’ which is characterised by its informal trade, and where they say you can find everything from a needle to sew with to a tractor to plough with. The climate is cold and dry (2ºC -12ºC), at an average height of 3800 metres above sea level. Elena has an olive complexion, brown hair, and a small stature. Her mother tongue is Aymara and she speaks general-knowledge Spanish (she is the one sitting in the centre wearing a black jacket, a scarf round her neck and glasses). She shares her life with her children who are at school. They live in a rented house which has drinking water, electricity, a sewage system and gas. The desire to earn more income for her family led her to head a bank for people with businesses to ask for a loan and expand these businesses, which include: machine textile making, crockery sales, technical equipment service, furniture sales, quilt sales, leather wallet making, pastry sales, making skirts and a transport service. She has a travelling sales business which sells seasonal clothing, which she carries out at different festivals and trading spots in the city, exhibiting her products outdoors on coat-hangers. She also sells to office workers and to people whose jobs do not allow them to leave their workplaces. She comments: " to get customers I walk quite a lot, carrying bags full of clothing. I have regular customers and I also take orders…”. Her dream is to have a chain of clothing shops. She wants to buy clothes from a wholesaler to make the most of the season and use the profits to pay for her children to start school. This is the 2nd loan sequence with the institution in the 14 years that she has been running this business. This is why Elena is asking for a loan to buy clothing from a wholesaler and use the profits to pay for her 3 children to start school.