Total loan: $4,100

Lucero De La Villa Group

Santa Cruz de la Sierra, Santa Cruz, Bolivia / Clothing

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A loan helped to buy second hand clothing wholesale to meet her customers' demand for the season.

Lucero De La Villa Group's story

Erika is a 48 year old woman. She is married and has 7 children, aged 21, 20, 19, 17, 15, 12 and 10. Her business is selling used clothing. She is a good mother who is cheerful, optimist, happy, and has a good attitude. She is committed to her work and is responsible and hardworking. She does her business in the ‘Plan 3000’ area. It is colonized by the ‘Ayoreos’ ethnic group and by miners who have relocated from the western part of the country. It has a warm, tropical and humid climate with a temperature that varies between 18-35 degrees celsius during the day. Erika has dark skin, long, black hair she wears tied back, and is of medium stature. Her maternal tongue is Guaraní and she speaks Spanish for business. She shares her life with her husband, who works in construction, and their children. The three oldest work and the 4 youngest go to school. They live in their own home made of brick. It has potable water and electricity. Wanting to expand her business drove her to make a bank of people with businesses such as selling sandwiches, artisanal items made from plaster, selling beverages, a bookstore, selling fruit, selling tomatoes and making weavings. This was so that they could ask for a loan and prosper in their businesses. Her business is selling used clothing such as jeans and women's blouses. The clothing she offers varies in color, texture, design, etc. She sells in the street under an umbrella where she hangs some items, while she displays others on a table. She does this work every day of the week from 9 a.m. until 7 in the evening. “You have to be very careful when you are showing what you offer. You can't ignore details. You have to do it as if you were going to show it to the most important producer or customer...", she says. Her dream is to have her own store where she can sell under a roof. She wants to make an investment in her business through buying used clothing wholesale to lower costs and meet her customers' demands for the season. This is her second loan cycle with the institution in 5 years that she has been doing this activity. That is why Erika is asking for a loan to buy used clothing wholesale to meet her customers' demands for the season.