Total loan: $1,300
Medellín, Antioquia, Colombia / Food
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A loan helped to buy supplies wholesale (cold meats, bread, sauces, soft drinks, beer, liquor, etc.).
Cruz Elena's story
Cruz is a vigorous and active woman, mother to 3 children and the head of the household. She suffered a difficult period after separating from her husband. For eight years she worked as domestic help for a house of Salesian priests. But in 2012 the opportunity presented itself to sub-lease a shop that is licensed to sell fast food. She took it and little by little has changed it into a deli, including the sales of liquor. The area it is located in is suitable for this activity. She works by herself every day from 10 am until 10 pm and on week-ends one of her daughters helps her. She learned the business by doing it and it has become the only source of income to support her daughters. The purpose of the loan is to invest in the business, buying supplies wholesale (cold meats, bread, sauces, soft drinks, beer, liquor, etc.). This will allow her to meet the demands and varied tastes of her customers, managing to increase her sales and margin of profit. Cruz's goal is to hold on to her business, make it well-known and position it in the local market, so that it is profitable. This will guarantee her financial stability which she can get her younger daughter ahead and offer a better quality of living.