Total loan: $3,400

Nueva Ilusión Group

La Virgen del Centro, San Felipe del Progreso, Méx., Mexico / Arts

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A loan helped to buy supplies.

Nueva Ilusión Group's story

The “Nueva Ilusión” group is from a very tranquil community and its people maintain their well-rooted customs and traditions. The most celebrated festival is on August 14, the day that the Virgin (Mary) of San Juan is celebrated. The group is made up of four hardworking and responsible ladies who say that the group’s name was selected by the loan official, but they all liked it because it means many things, and the chance having another loan is a new dream for their businesses and families. Juana, or Juanita as her friend’s call her, is 50 years old. She has an elementary school education, has been married to Leobardo for 28 years, and together they formed a family that includes five children. Two of whom attend school. Juanita has a small grocery store, raises sheep, and also embroiders. She started out raising sheep and embroidering, but during the rainy season she noticed that the animals would get too thin and it was difficult to sell them. Two years ago she decided to open a small grocery store because whenever she needed to buy a product, she had to walk for several kilometers to get to a store, so she decide to begin selling the most essential products such as milk, bread, eggs, canned goods, soft drinks, etc. “My mother-in-law had a small store but ended up closing it, but I learned some things there.” This time she is asking for a loan to buy more lambs, fabric, checkered cloth, yarn in various colors, thread, needles, etc. She will not invest into her grocery store at the moment because her oldest children will help her to buy products. Juanita has 20 years’ experience making weaves. “I have liked the arts since I was very little and I learned just by watching.” However, her vision is tired and now she needs gasses to make her napkins. She also says that she loves her three activities. She only gets customers in her store in the evenings, but keeps it open during the day and uses the time to weave and gets up very early every morning to make breakfast. Generally Juanita doesn’t have any problems with her income and her only dream is to improve her quality of life for her children who are in school. The members of the group are very grateful to Kiva and Vision Fund for the loan because they will be able to invest in their businesses. Francisca will invest in groceries, Maximina and Yaneth will invest in embroidery.