Total loan: $5,250


Kendall Park, NJ, United States / Food

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A loan helped To create jobs at a Lebanese deli and helps to increase visibility of his shop.

Sam's story

Sam has always been cooking and working at food establishments. He started his own deli shop in Kendall Park about one year ago and has been doing well despite his lack of formal education or business training. Superior customer service sets Sam’s business apart from the rest. The varied and extensive menu is another distinction – Bagellicious serves not only bagels but gyros and a variety of Mediterranean foods as well. Sam is said to be flexible and is willing to prepare almost any food his clients ask for. With this loan, Sam is able to employ a handful of staff and invest in better marketing, for example, a billboard on Route 27 to gain more exposure for his business.