Total loan: $10,000


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San Diego, CA, United States / Retail

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A loan helped to make storefront improvements, design new marketing materials and build a website.

Candace's story

Candace’s interest in ethnic cultures was first seeded by her African heritage. Her interest in various ethnic cultures and ethnic products further developed when she began to experience more and more various types of cultures while coordinating and participating in swap meets and yard sales. In 2009, Candace was put on work disability, and in order to supplement her income, she decided to combine her passion for retail and culture by opening Ethnicity’s Unique Boutique. Her home-based business began to grow and she tapped into business educational resources through the Entrepreneur Academy at the Southeastern Economic Development Corporation (SEDC). Through the SEDC, Candace learned about Accion’s microloan program and was able to secure a loan to purchase a computer and additional inventory. Since then, Candace has repaid her first Accion loan and has expanded her business into a retail storefront in San Diego. Candace would like to further expand her business by attracting new customers through a storefront improvement process and marketing campaigns. Candace will use her $10,000 Kiva loan to make much needed storefront improvements, design new marketing materials and build a website. She hopes that these improvements will allow her to continue to enhance her community’s rich cultural diversity through the unique ethnic art, home décor and accessories she offers at her store. Check out her Facebook page at: www.facebook.com/EthnicitysUniqueBoutiqueSanDiego