Total loan: $2,475

Sri Jagannath Group

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Bissum Cuttack,Rayagada,Odisha, OD, India / Retail

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A loan helped To buy more stock of rice, spices, lentils, oil, etc. for her general store.

Sri Jagannath Group's story

In the year 2010, four women from Bissam Cuttack village of Rayagada district in Odisha, India formed a group named Sri Jagannath (named after a very popular Hindu god in Odisha who they believe looks after them) to access a loan from Mahashakti Foundation and expand their business. Ranjita is one of them.The lady standing second from right in the photo raising her hand is Ranjita. Ranjita, aged 38, lives with her husband, her son aged 16 and her daughter aged 9. They are attending college/school. Ranjita has been running a general store in the local market place for the last 25 years with the help of her husband. She sells general grocery items like rice, lentils, biscuits, soft drinks (sodas) and stationery such as books, pens, etc. Ranjita was able to increase the variety of items at her general store with her previous loan and increase her cash flow. She has been able to manage her household expenses better and invest in house repairs. She says she was able to increase the variety of items in her shop but not the inventory level with her previous loan. She wants to buy increased stock of items like rice, wheat, lentils, oil, etc. for her general store. A portion of the loan will be utilized by her to increase her working capital. This will help her to reduce her buying and transportation costs as she will not have to replenish her stock frequently. And her husband will not have to travel frequently to get the stock. During this year, Ranjita’s shop was displaced due to road expansion. She had to relocate her business to the other side of the road. She says that her previous lady customers are reluctant to cross the road and come to the shop to buy. Ranjita hopes to save enough build permanent premises that will shield her shop from sudden dislocations. Also, she wants it to be in a location close to her house and accessible to her customers, enabling her to divide her time conveniently between household work and running the shop. The other three members of the group are Sabita, Gouri, and Janaki and are running a food stall, a betel nut shop, etc. Since the inception of Sri Jagannath group, Ranjita has been heading the group with dedication and sincerity. The other members of the group are also very happy under the leadership of Ranjita.