Total loan: $7,500


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Saint Louis, MO, United States / Retail

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A loan helped fight breast cancer in women by increasing inventory to formulate 100% toxic free hygiene products.

Shaunessi's story

What motivated me to start my journey began with a personal health issue that required a unique solution. I tried every deodorant I could because the one that worked for me no longer was effective. I wanted to know why. I found that conventional deodorant included a number of hazardous chemicals, like aluminum, that should not be used on the human body, restricting your body’s natural function and causes odor, boils, skin allergies, and even Breast cancer, Alzheimer’s, and early puberty in children. I knew I wasn’t the only one with this problem and wanted to make an all organic, aluminum free, and vegan deodorant that has transparent ingredients and is effective for all ages and skin types. Because beauty and hygiene brands do not cater to Black people and Breast cancer is the most commonly diagnosed cancer among Black women, I decided that my products will represent & most importantly educate and impact those underrepresented in the industry and community.