Total loan: $700


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Meru, Meru, Kenya / Agriculture

Betty's loan finished fundraising,
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A loan helped to buy quality birds to improve her poultry business.

Betty's story

Betty, age 30, is a smallholder farmer who believes that the ups and downs of life should not be viewed as the end, but as an opportunity to learn and improve in life. She lives in the Meru area of Kenya. To make ends meet and generate an income, Betty manages a small personal business of selling poultry.

The Meru area is very populated, so the demand for poultry products, including eggs, is very high. Like many farmers from her region, Betty finds poultry farming very enjoyable. Her biggest challenge is meeting the high demand. Betty lacks funds to increase her poultry farming, so she has requested a loan from Juhudi Kilimo in the amount of 75,000 KES, which she will use to buy poultry.

Many rural farmers in Kenya struggle because they lack a reliable source of financing to fund their farming operations. Being a woman and accessing funds is very challenging, but through Juhudi Kilimo, Betty is able to buy more poultry. With this loan, she will sell eggs and poultry products to her neighbors and at the local market, which will translate into increased profit margins and an improved income level. Being a visionary woman, Betty intends to accumulate more profits and expand her poultry sales to other markets. The extra income will be used to permanently change her living conditions.