Total loan: $5,000


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Rockford, IL, United States / Retail

Shanelle's loan finished fundraising,
but these similar borrowers just need a little more help to reach their goals!

A loan helped a black-owned business achieve inventory, advertising, and marketing.

Shanelle's story

I am tied to my business in many ways. I started Treasures at Nelle's in 2015, at first it was a thrift store and human hair company. While I was in college, I didn't have fancy clothes, barely could afford to keep myself up. That's where thrifting came in at. I asked family and friends to pitch in items they no longer wanted or couldn't fit. I also did the same thing. I didn't even make it to advertising before it came to a halt. Classes and my living room were piled up. I had to do something about my situation, and quickly. I became a brand ambassador for Mayvenn hair company, although I was successful it wasn't as fast. My Target Audience was less fortunate college students. Fast forward to 2016, I became the hairstylist on campus. I styled hair, I made wigs, I did whatever kept me in business and kept my customers happy. I was so happy making wigs for people and seeing smiles on their faces. 2017 is when it came to an end, I graduated and moved back with my parents where I was uncomfortable and no longer had the desire. Once again, I'm back at square one, I need a job quickly because I have to help my parents pay their bills. I worked for one year, unhappy and making ends meet. I was on the edge of suicide and God Blessed me with my daughter. During my entire pregnancy, I played with synthetic wigs, heat resistant wigs to achieve a human-hair look. I video-taped myself, took pictures of my progress as a hobby. I couldn't afford human hair because I was saving money. Then, i started getting positive feedback from social media influencers asking where did i get my wig from, or can I make more videos. That's when it clicked that Treasures at Nelle's can sell Luxurious Synthetic/Heat Resistant wigs that mimics human hair for women who are on a budget, and want to achieve a luxury look when going out or taking photos. Since then, I have put my all into my company.