Total loan: $25,000


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Oakland, CA, United States / Retail

Feleciai's loan finished fundraising,
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A loan helped a black owned business create a product to support African American Historical Preservation goals.

Feleciai's story

I am a San Francisco Bay Area native, born in Fremont, and now living in Oakland. I have an excellent work ethic and drive to succeed which was instilled in me by my parents who moved from a very small parish outside of Baton Rouge to California in search of a better life for their children. My Mom and Dad worked incredibly hard to own rental properties in the area and being the youngest of four I learned at a very young age about hard work and dedication as all the children were expected to help out. You might say my entrepreneurial spirit is genetic. Upon graduating college (I attended both Cornell and the University of Pennsylvania) I spent some time in the trenches of Corporate America and worked as a REALTOR, but I never felt fulfilled in those roles. I always had an interest in the beauty industry and hit a point in my career that I could no longer ignore that, so I decided to follow my passion and pursue a career in that field by creating Skincare by Feleciai in 2008. As one of the two African American families in my neighborhood growing up, I struggled with "fitting into the mold" of what others considered beautiful. I have now made it my mission to celebrate diversity and the beauty of all women with my handcrafted, all natural beauty line! I have also always had a passion for history and discovering stories about “Unsung African American Heroes” who have helped shaped America’s history. These are the individuals who are overlooked in history lessons taught in today’s school. My goal is to sustainably financially support organizations who are preserving this overlooked part of American History.