100%

funded

Total loan: $7,000

Allurrr'em

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Denver, CO, United States / Retail

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A loan helped a Black Women-owned business purchase signage and inventory.


Allurrr'em's story

For the longest time, it was ingrained in me that natural hair styles (as Black people) were unprofessional and unkept. It took some growth within as well as a shift in how society began to become "woke", for me to break that frame of thought. I began my natural hair journey just about 8 years ago. At that time, and still today, it was difficult to find a store that catered to the needs of my natural path. Often times I would have to travel out of my neighborhood to find a store that had products and would then encounter 1 of 3 scenarios. Either the selection was sparse and staff had no knowledge about products, the "ethnic" products are locked away and need a manager to unlock, or the store is operated by individuals that don't respect me as a person. This is where my motivation comes from. Wanting to provide for someone else what I have struggled to find retail wise.