Total loan: $10,000


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Hayward, CA, United States / Food

Diana's loan finished fundraising,
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A loan helped me to purchase equipment & supplies for my new kiosk at Ashland Market in San Leandro, CA.

Diana's story

My road to entrepreneurship began when I was 12 years old. Like most kids, when I saw a pair of shoes I loved and wanted, I asked my dad if he could buy them for me. As a business owner himself of a general store in Aguascalientes, Mexico, my dad told me I had to earn the money on my own by selling something. Although I didn’t know what to do at first, my dad provided some guidance and soon I started a snack stand outside his general store. I sold bionicos (fruit-mix cups), duros preparados, and other Mexican treats. Within two weeks, I made enough profit to purchase the pair of shoes and started a lifelong desire to be my own boss. Later, while in college, I focused on completing my studies in marketing and business administration but was not able to keep up with my own business. Though I was not actively selling, the fire of being an entrepreneur never died. When I moved to the San Francisco Bay Area five years ago, I could see the opportunity to sell fresh Mexican street snacks and other treats. It is exciting to now be able to continue my business passion in partnership with my husband, Diego, a professional chef, whose talents give the finishing touch to my dream! The name of my business, YOYO, was inspired by our nickname for my son, Nicolas, who was born in the United States four years ago.