Total loan: $9,000


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Berkeley, CA, United States / Wholesale

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A loan helped a woman and minority-owned business overcome challenges posed by the Covid-19.

Alicia's story

My name is Alicia, born and raised in Oakland California, the Bay Area has always been part of my childhood and adulthood. Living in the Bay Area I was exposed to the diversity of people, art, food, culture, and wines. My earliest exposure to wine was during my childhood at family gatherings when the adults would bring their favorite grocery store wines and start playing cards and dancing. What I remember most was their togetherness, joy, and happiness that good food and wine brought to my family monthly gatherings. In my adult years, I started celebrating special occasions such as birthdays in Napa and Somona at their amazing wineries. My friends and I were wine drinkers and love many different types wines. On my frequent trips to wineries, tasting rooms, and wine shops there were few women and people of color employed at these establishments or winemakers. Coming from a very diverse city and background that bothered me greatly. From that point on I started supporting women and people of color winemakers by purchasing their wine, attending their events, and going to their tasting rooms. After meeting women and minority winemakers and wine farmers their biggest concern was their lack of access to a full cycle business infrastructure that included importing, exporting, marketing & branding, business consulting, and wholesale and distribution services. It is hard for women and minority winemakers and farmers to get their wines directly to the consumer and to the business consumer. Once I noticed this problem, I created the solution and The Wine Noire was launched in September 2017. The Wine Noire was created to create diversity and inclusion in the wine industry. I am passionate about diversity and inclusion in the wine industry and hospitality space. The Wine Noire provides business solutions services to women and minority winemakers and farmers in California, South Africa, and Latin America. Our motto is to cater to the future of the wine industry and that future is women and people of color.