Total loan: $9,500


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Atlanta, GA, United States / Services

Atul's loan finished fundraising,
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A loan helped a minority-owned business overcome the COVID-19 crisis and re-capture the growth trajectory.

Atul's story

I have worked in consumer goods for over 20 years of my career, and know the space very well. I am also a trained chef and developed Béla to help my wife's health challenges. Our mission is encapsulated simply in #doingwelltodogood, with a 3-pronged approach. One, we have contributed 1% of revenue to support girls' health & empowerment in local communities. Two, we have designed marketing partnerships that support social causes (e.g., Yoga by the Water in the Georgia Aquarium to support their research and conservation efforts). Three, we have a strong commitment to sustainability with a goal to be carbon-neutral by end-2021.