100%

funded

Total loan: $5,500

Anna

Flag of United States
Houston, TX, United States / Retail

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A loan helped this female founder go from small to full-scale manufacturing in order to provide for her family.


Anna's story

I am a female founder with curly hair. The AnnieTie™ product came from my own personal experience. Several years ago, my creative spirit was sparked after I had to cut a tangled elastic band from my scalp. This frustration led me to design a hair tie which avoids damage, creases, and unwanted hair cuts - all while being beautiful and versatile. My journey into business started early. I was raised in a small town just south of Tulsa where I spent most of my days lost in my imagination, hair, and barbies. My doll's tresses turned out as well as my own did, frazzled. I struggled to find ways to fix my curly hair so I wore it up in ponytails and buns the majority of the time. However, the hair bands I was using were even more frustrating. They simply did not work well with my curly hair. In fact, they damaged my hair. When I designed the first AnnieTie, I was primed to turn it into a business. While a student and after university, I took charge of my own destiny and built a small business in the automotive sector and a coaching practice. Both of these business have a scalability issue because they are service focused. My ambition is to now create a scalable product business, starting with the AnnieTie, to serve the large global market for mid-luxury hair products. My business isn't just about selling hair products. When I began Rayah, I was in the middle of an abusive relationship and I told myself that when I get out I'm going to help women escape and heal too. I'm ready to keep that commitment by giving 5% of Rayah's profits to fight domestic violence. My long-term goal is to help 100,000 people heal from the trauma of domestic abuse.