Total loan: $4,500


Mayaguez, PR, Puerto Rico / Retail

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A loan helped for expansion purpose: purchase materials, inventory and develop a web page to increase sales online.

Izarelly's story

My name is Izarelly Nazario Cruz, born and raise in the town of San Germán. Since I was a little girl feel passionate for the beauty industry. I became a nail salon technician at the age of 14, until completed my BA in Computer Sciences. In 2008, due to health issues, have to change the salon for selling nail products, business that keep active for about 5 years. Personal circumstances and a divorce made me move from San Germán to Fajardo, looking for new opportunities. After that, situation get worth, I lost my job, and on top of that, have to go thru the terrifying experience of Hurricane María, which made it worth the possibility to get a job. In November 2018, decided to go to a beauty show in order to clearance left inventory of products from my business and get and income from that. For my surprise clients from past business remember my products, due to its quality, simply love it. With that experience in mind I decided to reinvented myself and created a new business concept. Dedicate time to investigated colors, flags and the history of each town of Puerto Rico, in order to make a unique, exclusive and personalize brand. Is when Empire by Innovation Nail Supply was born. My dream is to create a solid brand with a complete system for nail technicians that can include paint brushes, monomers, polymers, and all elements that nail technicians may need at their table in order to offer clients a great quality service.