Total loan: $2,500


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San Jose, California, CA, United States / Retail

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A loan helped To increase his car audio inventory.

Jose's story

Jose and Vanessa enjoy selling things, particularly the car audio equipment that they themselves love to listen to while driving around town. When Jose’s boss of eight years decided to abandon his post selling audio parts at San Jose’s Berryessa Market, the couple made the decision to go into business for themselves. And so, drawing upon Jose’s years of experience as a salesman and Vanessa’s accounting savvy (her area of study in school in Mexico), DGO Audio was born. Jose and Vanessa have been successfully selling since April of 2008. In addition to their weekends spent at the flea market, Jose works full-time and Vanessa cares for their two daughters. “I love having our own business because it allows me to make my own schedule and spend time with the girls,” says Vanessa. Of the business name, Jose explained that, “DGO is the initials of the city of Durango, Mexico, where we are from. That is well known in the region, so our name helps attract Hispanics that shop at the market. It builds on our sense of community.” The pair said that they enjoy working to run the business together and are confident that they will be able to continue growing. While there are other audio-parts sellers operating at the market they distinguish themselves with different brands, lower prices, and a familial atmosphere. Jose will use the $2,500 loan to make monthly trips to Los Angeles, where they can find a much larger supply of car radios, speakers, tweeters and other radio components at a better value to sell in San Jose. These trips will help their business to remain competitive and, ultimately, grow. “This loan opens up possibilities we didn’t have before. With a little investment, we have the chance to earn much more. In a few years, when the economy is better, we would like to open our own store,” says Jose.