Total loan: $9,500


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Rochester, NY, United States / Retail

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A loan helped a mom specializing in hair-loss expand to a brick-and-mortar salon.

Assunta's story

The idea of B. Renewed came from my own battle with hair loss. After the birth of my second son in 2014, I experienced severe hair loss in my temples and crown. I knew that hair loss was common with hormone changes, but I desired to know more. As I researched hair loss, my desire for information turned into a hunger to become a part of the solution. I decided to obtain my Hair Loss Practitioner certification and also go all Natural! I shared my journey with my YouTube community and quickly found that, for my viewers, hair loss was a silent but deadly killer to image and self-esteem. I now have a successful YouTube channel with over 73k subscribers and 8 million views! The YouTube platform has allowed me to help women with hair loss issues all over the world. My videos have been featured on Blackhairmag.com, HerGivenHair.com, Curlkalon.com and more! In 2017 I became HerGivenHair Brand Ambassador. This well known natural hair company dedicated a signature Wig named and fashioned after my brand “B.Renewed” I recently gave birth to my 3rd child and first daughter! She is my sugar plum and the last of the Conyers family. The demand on my life has changed and its not easy running a business from home while mothering three kids. I have the opportunity to train other women to service my clients that suffer from hair loss. This will allow me to take on the role as teacher and manager which will afford me more time with my kids. I see B.Renewed with a line of extraordinary Hair loss solution products that include Wigs that are specially made to grow your hair when worn. I plan to revolutionize Hair restoration!