Total loan: $80,000

Bidhaa Sasa

Flag of Kenya
Nairobi, Nairobi County, Kenya / Personal Use

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A loan helped to provide rural Kenyan women with access to solar lighting, safe cooking, and clean water products on credit.

Bidhaa Sasa's story

Problem Rural Kenyan women and their families lack access to many impactful technologies including solar systems for lighting and charging, and cookstoves for safe and efficient cooking. Due to this, they spend disproportionate amounts of their money on kerosene for lighting and wood and charcoal for cooking, along with spending hours cooking either using inefficient and dangerous stoves or directly on the floor. Solution Bidhaa Sasa combines the financing and distribution of products in a one-stop-shop, offering quality goods including solar lamps, clean cookstoves, and cooking LPG gas cylinders on credit along with full delivery and after-sales services. To do so, they use an innovative women-to-women sales model in which satisfied customers recruit more customers through their social networks, making new technologies even more accessible and affordable to low income rural women. Loan Use and Impact This loan will help Bidhaa Sasa expand their operations to reach even more rural women to enable safer cooking. It will be used to purchase inventory including 2500 efficient cookstoves that consume half the charcoal that is otherwise used per meal, ultimately allowing each family to save up to $250 per year. Since 2015, Bidhaa Sasa has served over 25,000 rural customers in Western Kenya of which 70% are women, and it is planning to expand to even more regions.