Total loan: $200


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Siongiroi, Bomet County, Kenya / Food

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A loan helped to buy different varieties of cereals and meet the local demand as a single woman who always smiles, to support her children.

Florence's story

Florence is a single mother who always smiles. She has defied the common thinking among Kenyans that agriculture is for the older generation. Her major source of income is selling her farm products, such as corn and milk. With the profit she has earned from her farming enterprise, Florence has been able to provide for her family. Florence has two children in school. Florence is a woman with a great knowledge of the economic patterns in her area, and she has acquired many skills and sales knowledge through this business.

As a result, she deems the cereal business to be one of the highest profit-making businesses in her village. However, her savings aren’t sufficient to start this new enterprise, and she has requested financial assistance from Juhudi. She will use this loan to buy different varieties of cereals such as cowpeas, lentils, and wheat to sell in her local market to meet the high demand.

Profits from the cereal business will be used to repay the loan and improve her living conditions. She will also save and give her beloved children a good lifestyle.

Florence thanks her lenders, for it is only through this loan that she will step into the opportunities awaiting her and into the great outcomes of success.