Total loan: $10,000


Brooklyn, NY, United States / Food

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A loan helped With the operation costs of our new second location until we get better established.

Michaela's story

I grew up in Austria's beautiful countryside surrounded by small farms and many animals. Growing up, my dream was to become a vet, but then I learned that I had to give injections and surgery, and I realized that career wasn't for me. My love for animals still exists. I volunteer at several animal shelters and farm sanctuaries and often rescue animals off the street. My love of animals is my main reason for being a vegan. But my career path has taken me a different route these past years. Almost 20 years ago I left Austria to find what the rest of the world has to offer! While working in the hospitality industry I had the opportunity to live and work in many different countries and experience a variety of cultures. That path eventually led me to work at a start-up for online hotel reservations in Amsterdam. That was at a time when online reservations and the internet in general started to grow. Through that company I had the opportunity to move to the US and build up our presence in the US market. Not a small undertaking, but our CEO was a true entrepreneur and he instilled that spirit in his employees too. So although, I was part of a company, when I started here in the US I had to be very entrepreneurial and wear many hats. The company took off and eventually I was leading a department of over 300 employees working in 20 offices across North America. This experience taught me that I truly like managing complex projects and taking an entrepreneurial approach. About 4 years ago I decided that I needed to take the leap, get back to my passion for animals, and start my own business.