Total loan: $10,000
Los Angeles, CA, United States / Retail
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A loan helped us upgrade our website, improve our user experience, and rebrand to Narrative Food.
Food memories imprint on such a deep level, they are time machines, cracking us open to memories that are otherwise on lockdown. These memories are culture and identity. These past few weeks have been extra special in this regard. I lost my home in the Woolsey Fire, and since then have been nourished by the kindness of my community inviting me into their homes and sharing meals with me. I feel blessed by the generosity from friends and strangers who have taken me in, fed me, and told me stories. Thanksgiving was a Puerto Rican pork roast that my host learned to make from his mother. Another host fed me twice baked potatoes they had been wanting to make for months -- they were perfect. A box factory worker told me of a persimmon tree he almost cut down at his house -- until his neighbor shared that the previous owner had planted it as a love token for his Japanese wife. Our lives are full of food stories, narratives, which elevate our food to another level -- way more than carbs, proteins, and fats. As a screenwriter for 25 years before starting OTB, I used to tell stories with words and images, and I now use food as a medium for storytelling. Bringing these food narratives into our customers homes motivates me. It’s not just the stories of where the foods are from, or the stories we create with themed meal plans -- it’s our customers’ individual stories and the lasting memories they are creating for their children and households, that I love most. This is why we are changing the name of my company Out of the Box Collective, to Narrative Food. It’s personal, and that’s just how we want it.