Total loan: $4,425
New York, NY, United States / Retail
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A loan helped develop a more robust online marketing plan and innovate new products.
My name is Yvonette Swinger and I have been working in the beauty industry for 35 years. I achieved my cosmetologist license in 1983 and worked as a stylist for a few years. I was fascinated by the different levels in the beauty industry, so I pursued a sales career with Clairol and became the number one sales representative in the Midwest. My experience from being a hair stylist helped me to explain to my customers easily which helped my sales to exploded. Then I went on to product development with Spartan Brands in New York City learning how to formulate products. I noticed that the big product companies were not addressing or solving the common beauty issues for wig and weave customers. There weren’t any specialized products on the market to care for human and synthetic hair. These were some of the issues I knew I could solve. So, I realized it was the right time to start my own business creating products for customers in dire need of maintenance items for Wigs and Weaves. In 2008 I started Swing It Inc. Most of the products that were on the market were either too oily or too waxy to combat those hair issues so I successfully launched Weave Aide and Wig It. These brands provide customers with a refreshed sophisticated look at an economical price. They also help customers to extend the life of their wig or weave which is a great savings. I also created Tresse Pic; a weave scratcher that goes right under hair tracks or braids to relieve the itch in hard to reach areas which is a common problem woman have when wearing a weave. I have the passion and commitment of Madame C J Walker to push forward with new beauty solutions.