Total loan: $8,000
Portland, OR, United States / Food
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A loan helped me buy the restaurant equipment and have working capital to start my Peruvian Food Cart.
Peruvian food is deliciously diverse with each dish having a certain little secret something about it that will leave you swooning and wanting more! Rocoto was born from my passion for Peruvian Food. Growing up in a food-centric home, steeped in Peruvian culture, I can still remember the aroma in the air of flambéed Lomo Saltado or the Chicha Morada boil, the beat of the Cajón as the men belted out canciones de festejo o vals Peruano. I always found myself drawn to the kitchen where I could learn multitudes of traditional cooking methods from my grandmother, father, mother, aunts and honorary aunts. I am a patchwork of their cooking techniques and feel blessed with the generational knowledge of my Peruvian Food Culture. My name is Loretta Alcocer, owner of Rocoto Peruvian Kitchen. I was born in New Jersey and raised between Peru and Colorado. I remember in the 3rd grade, I mocked up menus for what would one day be my very own Peruvian restaurant. My Peruvian food ventures have always been on the metaphorical back burner because of schooling and other entrepreneurial ventures. However, I never passed up an opportunity to cook up a family feast and show my passion for my Peruvian food. In 2000, I began working a private party catering chef specializing in Peruvian and South American food. Since then, I have hosted several demonstration kitchens in order to share my love and passion for Peruvian and Latin American food. I hope to use my location at the Portland Mercado in order to highlight and bring traditional Peruvian cuisine to the greater Portland metro area. This is the beginning of a very exciting journey for me and my family, I invite everyone to come and try the food for yourselves in early 2019.