Total loan: $1,000


Madison, WI, United States / Services

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A loan helped me hire minority and marginalized website makers, and videographers, and together we will create podcasts, short videos that reflect how self-help practices can empower you and at the same time learn new tools for self-love.

Araceli's story

Being a creative individual comes with many strengths. I am a natural connector, visionary, and innovator. I see the big picture often as a creative, we second-guess ourselves because we connect the dots effortlessly. As a woman of color and first-generation educated woman, I walk through the world with a vulnerability, its what makes my journey so engaging and human. This vulnerability is also, a weakness. As a creative, we give away our ideas with a hope and not a business contract. In our vulnerabilities, we get into unproductive negativity that drives people away when we actually need people. I tried many hats: volunteer mom, community organizer, executive leader, but left my hat on the hook. Because I didn't believe I was enough. As a Latina/Chicana we are told and taught to give to our familia, to our husbands, and our children. I still get teary when I leave my house, husband, and kids behind. I somehow shake off that old Mexican hat for this Wisconsin Mujer hat, which is who I am. I discovered my brand was a Mexican point of view with a Midwest flavor for homegrown outreach, marketing, and social media strategies that come from a unique place of resilience, radical self-love, and cultural awareness. Wisconsin Mujer is a brand that helps business navigate diversity and make it part of their overall brand versus a one-sided campaign. We help nonprofits share their services by incorporating minority vendors, cultural storytelling events, and strategic fundraising. Now, I want to grow Wisconsin Mujer, as a company that empowers women entrepreneurs and individuals to grow their events, and self-esteem, through creative self-care virtual workshops, informative podcasts that focus on empowerment based practices.