100%

funded

Total loan: $10,000

Edwing

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New York, NY, United States / Clothing

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A loan helped an entrepreneur expand an increasingly vital component of his fashion sales platforms.


Edwing's story

I am a Colombian-born NYC fashion designer emerging through mainstream America. I was born in Buenaventura, Colombia. My family migrated to the US in mid to late 80’s. I come from a family of tailors. Graduated from Baruch College (CUNY), I felt that my old-school home training with garment making was enough; and it was more important for me to study the business aspect of running a successful fashion house, so I studied business administration at Baruch College CUNY. My parents had hope that I would become a lawyer. While I pursued their dream for a while, I found myself moonlighting doing whatever I could to help my friends whom were already working in fashion. In the early 2000’s I started my own business. My work has been featured on national and international television networks. However my biggest brake came when one of my designs was featured in the Hollywood hit movie ‪The Devil Wears Prada‬, starring Meryl Streep. I have also dressed celebrities including Tyra Banks, ‪Nick Cannon‬, ‪Patti LaBelle‬, Laurie Metcalf, Winona Ryder, ‪Lil Kim‬, to name a few. I opened my first boutique in Harlem in 2002, and my first SoHo location in 2007. Things were looking up and promising when I faced a sharp decline in sales following the onset of the global economic crisis in 2008, while I was able to scrap by during such a tumultuous time, I lost my boutiques and a big chunk of my business. In the last few years, I have been steadily rebuilding my business taking national and international opportunities to brand and market it during fashion weeks around the world including the Middle East, Italy, Colombia, Bolivia, Dominican Republic and of course, New York Fashion Week.