Total loan: $10,000


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Belvedere Tiburon, CA, United States / Food

Hector's loan finished fundraising,
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A loan helped us fund a functional website with an e-commerce platform where our “Tia Fans” can learn more about us, our products, ingredients (farms of origin) and where to buy. Additionally, increase our social media presence and followers.

Hector's story

I grew up in Monterrey, Mexico. I started my career there but had an opportunity in 2005 to move to the US with a small Mexican startup that commercialized and distributed Hispanic powder soft drinks I was always excited about the prospect of moving to the US and chasing the American dream, so I decided to leave home and explore more entrepreneurial pursuits. After two years of working in the field for this startup, I was hired by Nestle USA, the world’s largest food and beverage company. At Nestle, I worked in the Emerging Markets division – another start-up venture but within a much larger company – learning sales and customer development from the best. My last corporate role was at Diamond Foods performing Market Strategy and Planning for one of their most important brands, Pop Secret microwave popcorn. I worked at Diamond for a little over four years and was fortunate to have broad exposure to brand management including finance, operations, sales planning and logistics. Throughout my years in the US, my mom would send me bottles of her famous hot sauce. She did this because that’s what moms do. It also kept me connected to home. In Mexico, our social gatherings happen in the kitchen where we gather to connect and eat. I quickly came to realize that there was nothing like my mom’s hot sauce in the market – a tasty hot sauce with simple, quality ingredients. I’ve been living in the U.S. for more than fourteen years now, and I still struggle to find original Mexican-inspired food that are made with clean, simple, better for you ingredients. This is my vision. We are starting with spicy sauces but plan to expand to other Mexican foods that are plant-based, healthy, and made with quality ingredients.