Total loan: $10,000
New York, NY, United States / Food
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A loan helped upgrade our packaging to a tamper-evident container that communicates the benefits of goat milk with our customers and better tells our story on the shelf.
I started dreaming about Victory Garden in 2009. I wanted to create a product that reflected the delicious ice creams that I had tried in the Middle East that were much cleaner and lighter tasting than the American style ice creams we have here. I had fallen in love with the abundant use of herbs and floral waters in the various kitchens of the Eastern Mediterranean. There was a sensuality to it that resonated with something missing in our food culture. My mother was from Mexico, and so there was also a desire to bring in some of the complex and rich flavors of Mexican cuisine to the fold. Our best selling soft serve, Salted Caramel, is rooted in the tradition of Mexican goat milk caramel, or cajeta. Goats have a strong presence in traditional diets in the Middle East as well as Europe and Mexico. I thought that I could create a light and healthy ice cream, sourced locally, while drawing upon traditional diets from around the world. Now more than ever, when American values seem rooted in financial success, rather than moral upstanding, I feel very passionately about supporting local farms and preserving our farmland. For me, that means purchasing from New York state farmers who are still making a living out of traditional agriculture. My hope is that we can all find a way to connect with other cultures through food, and that we keep the integrity of our farmland by supporting local agriculture.