Total loan: $2,125

Dieynaba Adama's Group

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, , Senegal / Retail

Dieynaba Adama's Group's loan finished fundraising,
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A loan helped to purchase cosmetics for resale.

Dieynaba Adama's Group's story

This group was born of a banc villageois and is made up of 13 women living in the same neighborhood. Their strong social ties led them to establish this group in 2014. Their primary [income-generating] activity is business and they are on their seventh loan cycle.

Mrs. Dior, who is standing at far right in the photo with her hand raised, is the group's representative. She is 36 years old, married, and the mother of four children, three of whom are boys. Her primary business is the sale of cosmetics, so with her loan she will purchase various products, notably body lotions. Sales are good at this time of year, due to a climate that affects human skin.

Mrs. Dior will make her sales in her neighborhood and in those near her acquaintances. She will pay her children's school fees as well as seeing to family needs with the profits that will be generated by her small business. A portion of her profits will be reinvested in her business in order to support its growth.