Total loan: $10,000
South Easton, MA, United States / Retail
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Victoria's loan finished fundraising,
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A loan helped fund inventory and prototype the Workingurl backpack.
I've always been a commuter. Even while I was living in my hometown of Fitchburg, MA, I attended graduate school at Boston University, and worked two part-time jobs in Cambridge and Waltham. Growing up, I'd watch my mom struggle with three bags to make it through her busy day. She'd have me and my sister in tow and was traveling from work, to the gym, and then to school. When I found myself doing this same dance as an adult, I realized just how much we women really do. We play so many roles in life, and the one thing that helps us make it through our everyday isn't designed to meet our needs. That's when I decided to design a line of bags that addresses this issue. My goal with Workingurl, is to combine fashion with function and empower women, making them feel ready to take on their day. Creating Workingurl has been an absolute labor of love. I've bootstrapped along the way to get things done. I started the line with $700 I won in a pitch contest, and went on to participate in an accelerator program. Shortly after, I launched a successful Kickstarter campaign which helped me produce my first small batch of bags. My goal for the future is to continue innovating new bags and products that will support women in ways that other brands aren't doing. I also want to be a role model for my son, just as the women in my life have been for me. I want him to know that you can overcome obstacles and realize your dreams with hard work and dedication, and that women can be CEO’s, mother’s, and wives all at the same time.