Total loan: $7,000


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Portland, OR, United States / Food

Jennifer's loan finished fundraising,
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A loan helped me buy a walk in freezer for new location which will help my business grow and increase efficiency!

Jennifer's story

A life-long vegetarian I sampled a raw cake in Austin TX while visiting family. Amazed at the flavor, I began experimenting in my home kitchen, learning from my mistakes and from books. The dessert I wanted was vegan, gluten-free, and minimally processed, made from whole, organic ingredients - just fruits and nuts, with no compromises on decadence, elegance, or flavor. At the time I was managing a vegan restaurant and thought the restaurant’s dessert offerings were lacking. I bought my first Vita-mix, and soon, my desserts found their way to friends and parties. The response was wonderful to see, I love surprising suspicious non-vegans with delicious plant-based food. In January 2010, Karen Pride opened Prasad, a healthy vegan café inside the Yoga Pearl Studio in NW Portland. Not long after, having sampled the cheesecakes, she invited me to sell slices at Prasad. I would close Vita Café at 11 pm, and then go to Prasad and use their kitchen over night to make cakes. My hobby was taking a life of it's own! I noted that Portland has a huge appetite for tasty, healthy, and handcrafted foods, and felt this was the perfect birth place for a new sweet little company.