100%

funded

Total loan: $1,400

Tomolin Group

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Goromonzi, Mashonaland East Province, Zimbabwe / Food

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A loan helped to purchase packaging materials and maize.


Tomolin Group's story

The Shona term,'upfu kutanga' means “mealie meal first”. It means before you start cooking, you must have mealie meal needed for cooking.

Lindiwe is a member of the Tomolin Group, which is based in Goromonzi. In 2006, she started milling maize after realizing there was a potential of establishing a maize milling business in the area, since most of the maize meal consumed in the community came either from the city, and farmers would travel as far as 10km in search for a grinding mill.

At first things went well and she was able to mill 50 to 70 bags of maize, leaving her with a revenue of $25 to $35 per day, however other villagers saw a lucrative opportunity in the same venture and entered her market. She did not only lose her market share, but prices were slashed, thereby eroding her profitability.

Despite these challenges, Lindiwe started packaging her maize meal in 2017 and created herself a good brand. This distinguished her from other millers and she regained her lost market share. This increased demand for packaged maize meal.

She used her loan portion to purchase packaging material as well as maize from nearby farms.