Total loan: $1,300

Sabs Group

Harare, Harare Province, Zimbabwe / Retail

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A loan helped to restock her electrical goods shop.

Sabs Group's story

Aida is a 49-year-old mother who has her family at heart. The reason she works so hard is because she wants the best for her sweet children. She claims that she is ready to do anything for her children to learn at the best schools .She is a married mother of three girls and her husband is a car broker.

She has been renting a shop for the past seven years in the busiest market of Mbare in Harare. She is into selling electrical goods. She restocks from wholesalers in Harare. For her, business is all about taking advantage of the differences in planning; hence she moves from one wholesaler to the other twice a week in order to take advantage of the pricing differences.

Of late, a desire to increase her stock has increased in her heart. Thus she is of the idea that if she increases the quantity of her stock, she will attract more customers and increase her sales to double the amount she is getting now. The group received training and Aida found the marketing training which emphasises 4ps really helpful in her business.