Total loan: $10,000
San Mateo, CA, United States / Retail
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A loan helped me to rent bigger, better equipment, boost my advertising, hire helpers, and gain working capital for my business.
I was born and raised in Argentina, and I am the youngest of four siblings. While raising a full family, my parents Lolita & Ricardo decide to start their own business. They opened a bakery and artesanal Alfajores factory - a space that kept all of us kids in a constant mode of learning and discovery. It was these childhood experiences in that shop that started my entrepreneurial formation. Growing up around entrepreneurs, I developed an understanding of basic business practices, and found a natural inclination for the retail and customer service aspect of it. I just loved taking care of clients and talking about our handcrafted products and how we got there. Little did I know that "helping my parents" was actually helping to shape skills I would be using to build my future. I started baking out of my home in Bellmont, CA, introducing my family's alfajores & pastries to my close friends, their families and friends, all with great response. Through referrals, I sold my pastries at many weddings, baby and bridal showers and many other events around the Bay Area. My dream is to operate my own bakery. Currently I am starting with wholesale but my ultimate dream is to open my own store front in the Bay Area. And soon!