100%

funded

Total loan: $10,000

Yvette

Flag of Kenya
Nairobi, Nairobi, Kenya / Agriculture

Yvette's loan finished fundraising,
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A loan helped To enable poor smallholder farmers to access markets, thus increasing their incomes and livelihoods.


Yvette's story

About: Yvette (pictured) founded Ojay Greene to address one of the most pressing challenges that poor (annual income of USD 700 or less) Kenyan smallholder farmers face—market access—to empower them to boost their annual income levels. Ojay Greene accomplishes this by aggregating an assorted array of farm produce from farmer groups, then sells them to urban supermarket chains. This model offers smallholder farmers more competitive prices than they would otherwise get from the typical village market. Furthermore, due to the large consistent demand, the farmers are able to access a stable—as opposed to seasonally cyclical—market throughout the year; this allows for a reliably smoother income stream that enables them to re-invest excess incomes into improving their livelihoods (sending their children to school, accessing healthcare, etc.)

Loan use: Ojay Greene currently has another outstanding Kiva loan. They have not defaulted this loan but—because they are growing at a much faster pace than projected—they need to need to increase their working capital base, since Ojay Greene's farmer-suppliers need to be paid at collection whereas their typical customers pays them after 60-90 days.

Growth: By December 2015 Ojay Greene was able to increase the income levels of 300 farmers by between USD 150 – 300. By June 2016, they had projected this number ot increase to 750 smallholder farmers, however, at the end of April 2016, the company had already worked with an additional 2,200 farmers.