Total loan: $10,000


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Conshohocken, PA, United States / Retail

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A loan helped a mother-entrepreneur expand her cosmetics line and develop a new carry long-wear lipstick!

Marcia's story

My name is Marcia Williams and I have been a cosmetologist since 1996. I grew up living in Germany, St. Louis, Missouri, and Georgia. At the time, I didn’t like moving because it was always tough to leave my friends, but as an adult, it has cultivated my life and enriched my thoughts on change in such a positive way. Because of that experience I can live anywhere and I am not afraid of change. Today I live in the suburbs of Philadelphia, where I live with my husband and three beautiful children. I strive to be the best mother I can be offering amazing examples of leadership, determination, integrity, character, passion and strength. I had my oldest at age 24 and took a job at AstraZeneca. I didn’t know much about computers when I started as an administrative assistant, but I slowly moved around the company and became a project coordinator. After about five years at the company, I was ready to move on, my passion for beauty was strong and the job I had was not fulfilling me. I decided to check out a new salon near my house, and ended up getting the job even though it had been years since I had worked as a beauty professional. After years of hard work as a stylist to a salon manager, I branched out on my own in 2012 to start Embellish Beauty Concepts, LLC, a hair and makeup studio carrying my own line of cosmetics! My dream is to build a brand that will impact today’s women, offering a gorgeous makeup line that is universal and competitive. I live to change the way we see ourselves, and teach women how to approach makeup!